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Content Marketing

Content marketing articles to amplify your message online organically 🌱

person holding tablet with their portfolio open

Expand your portfolio with personal projects to attract new clients

Don’t underestimate the value of personal projects.

Expand your portfolio by showing potential clients what you love to create. If you want to do more of a certain kind of work, create more content like that!

By Sandy Norman, 2 years10th July 2023 ago
content creator filming a video

Carefree content creation for the overthinker

A little food for thought: This quote is perfect for the unsteady cook, but also applies to creating content.

By Sandy Norman, 2 years6th July 2023 ago
chocolate brownies with nuts sprinkled on top

How to make your visual content stand out

Visual content stands out, whether a photograph, video or GIF.

The content that stands out the most – and catches the eye of your ideal audience – is the content that has the most heart and passion behind it.

By Sandy Norman, 2 years3rd July 2023 ago
girl listening to music in front of a window wearing headphones

The Storyteller’s Playlist: Musical inspiration to craft your brand story

As a storyteller you more than likely have a piece of music that you turn to when looking for content inspiration or a little pick-me-up.

By Sandy Norman, 2 years29th June 2023 ago
lady reading a book on the couch

3 Questions to help you craft your brand story

The story that your content tells should spark an emotional response from your audience. This could be in the shape of feel-good content, humorous content, or relatable content.

By Sandy Norman, 2 years26th June 2023 ago
person writing in a notebook

Create your own content check in process

With so many (often welcome) distractions, it can be helpful to have a little “Content Check In” to keep focus and find your flow again.

By Sandy Norman, 2 years24th June 2023 ago

Content Repurposing series out now on the Out of Office Entrepreneur blog

I wrote a series of three article for Erin Flynn’s Out of Office Entrepreneur blog all about content repurposing.

By Sandy Norman, 2 years5th April 2023 ago

How to make your seasonal content evergreen

Today we’re looking at how to turn your seasonal content evergreen.

By Sandy Norman, 2 years20th January 2023 ago

Exploring creativity in business on the Journey to Fans podcast with Desola Davis

I had the best time chatting to Desola Davis on her inspirational podcast Journey to Fans.

By Sandy Norman, 3 years2nd November 2022 ago

Creating and repurposing seasonal content

Seasonal content may seem like it doesn’t have a long lifespan. But with the power of search (here I go again), your seasonal content can continue to surface during certain times of the year.

By Sandy Norman, 3 years20th October 2022 ago

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