Content marketing articles to amplify your message online organically 🌱
How is your content creation routine going? Are you feeling overwhelmed or are you kicking ass? There’s no wrong answer here!
Seth Godin’s book What To Do When It’s Your Turn poses a lot of interesting questions to stir up the ‘ol existential crisis. Particularly if you suffer from procrastination-adjacent perfectionism.
With the arrival of Spring it’s time for some (content) spring cleaning.
Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content!
As an avid reader as a child, my young mind was blown at the discovery of video games.
I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.
Copywriting is an art form. Do you know the secret formula?
The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go.
Are you a copywriter or a content writer?
Copywriters sell benefit-driven ideas with words alone while content writers tell stories to form relationships and encourage engagement.
Editing is a crucial part of content creation. If your message is a mess…it won’t make sense to your audience.
Always keep in mind the basics: spelling, grammar, punctuation, and formatting.
How can you create content that connects with your audience?
It may seem obvious, but you need to understand your ideal client on a more personal level.
Do you know what your brand colours mean?
Here’s a quick, handy guide to understand some brand colour associations.
Do you take the time to invest in yourself?
When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.