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Content Marketing

Content marketing articles to amplify your message online organically 🌱

Creating your own content creation routine

How is your content creation routine going? Are you feeling overwhelmed or are you kicking ass? There’s no wrong answer here!

By Sandy Norman, 5 months31st January 2025 ago

How to accept failure when your audience’s eyes are on you

Seth Godin’s book What To Do When It’s Your Turn poses a lot of interesting questions to stir up the ‘ol existential crisis. Particularly if you suffer from procrastination-adjacent perfectionism.

By Sandy Norman, 7 months4th December 2024 ago
person planning their week

Content spring cleaning checklist

With the arrival of Spring it’s time for some (content) spring cleaning.

Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content!

By Sandy Norman, 2 years1st September 2023 ago
woman writing in a notebook

Understanding the storyteller’s arc

As an avid reader as a child, my young mind was blown at the discovery of video games.

I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.

By Sandy Norman, 2 years3rd August 2023 ago
copywriting at a desk

How to use the AIDA principle in copywriting

Copywriting is an art form. Do you know the secret formula?

The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go.

By Sandy Norman, 2 years31st July 2023 ago
woman holding a notebook and thinking

Copywriting or content writing: Which one is right for you?

Are you a copywriter or a content writer?

Copywriters sell benefit-driven ideas with words alone while content writers tell stories to form relationships and encourage engagement.

By Sandy Norman, 2 years27th July 2023 ago
copy-editing content

The first (and final) edits make your story

Editing is a crucial part of content creation. If your message is a mess…it won’t make sense to your audience.

Always keep in mind the basics: spelling, grammar, punctuation, and formatting.

By Sandy Norman, 2 years24th July 2023 ago
lady talking to a client

Getting to know your ideal audience

How can you create content that connects with your audience?

It may seem obvious, but you need to understand your ideal client on a more personal level.

By Sandy Norman, 2 years20th July 2023 ago
blue and pink colours swirling together

Do you know the psychology behind your brand colours?

Do you know what your brand colours mean?

Here’s a quick, handy guide to understand some brand colour associations.

By Sandy Norman, 2 years17th July 2023 ago
girl writing in a notebook

How personal development can enhance your content marketing strategy

Do you take the time to invest in yourself?

When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.

By Sandy Norman, 2 years13th July 2023 ago

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