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Sandy Norman

Creating your own content creation routine

How is your content creation routine going? Are you feeling overwhelmed or are you kicking ass? There’s no wrong answer here!

By Sandy Norman, 5 months31st January 2025 ago

How to use journaling to reset your business mindset (+ 12 prompts to get started)

Melanie Knights is an incredibly inspirational figure to me. I discovered her years ago during my time in a Pinterest membership and followed her journey on Instagram.

By Sandy Norman, 6 months18th December 2024 ago

Ladles of Love: How to support a great cause on a budget

Ladles of Love is an organisation that strives to provide wholesome food to vulnerable people and support communities all through the lens of love, dignity and respect.

By Sandy Norman, 6 months16th December 2024 ago

Calendar management for habit growth

A(nother) New Year is on the horizon!

On the plus side, that means we’re still going—whether by tenacity or out of spite. On the anxiety-provoking side…a whole year awaits us with unknown possibilities.

By Sandy Norman, 6 months11th December 2024 ago

How to accept failure when your audience’s eyes are on you

Seth Godin’s book What To Do When It’s Your Turn poses a lot of interesting questions to stir up the ‘ol existential crisis. Particularly if you suffer from procrastination-adjacent perfectionism.

By Sandy Norman, 7 months4th December 2024 ago
Sweet Lionheart Halloween 2023 Range

Spooktacular local treats for Halloween from Sweet Lionheart

Sweet Lionheart is back at it again with their spooktacular selection of Halloween treats.

By Sandy Norman, 2 years28th October 2023 ago
calico ceramics workshop table setting

Handcrafted ceramics with whimsical charm from Calico Ceramics

How about a spoopy ceramics workshop for Halloween?

I first discovered Calico Ceramics on the ‘gram and I couldn’t help but fall in love with the delicately cute designs. Particularly the Cacti Trio Ring Bowl, which I snatched up as soon as possible.

By Sandy Norman, 2 years24th September 2023 ago
person planning their week

Content spring cleaning checklist

With the arrival of Spring it’s time for some (content) spring cleaning.

Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content!

By Sandy Norman, 2 years1st September 2023 ago
woman writing in a notebook

Understanding the storyteller’s arc

As an avid reader as a child, my young mind was blown at the discovery of video games.

I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.

By Sandy Norman, 2 years3rd August 2023 ago
copywriting at a desk

How to use the AIDA principle in copywriting

Copywriting is an art form. Do you know the secret formula?

The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go.

By Sandy Norman, 2 years31st July 2023 ago

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