Visual content stands out, whether a photograph, video or GIF.

The content that stands out the most – and catches the eye of your ideal audience – is the content that has the most heart and passion behind it.

Examining different styles of photography – or any art medium really – helps to expand your viewpoint on creativity and reframe what you (or don’t) like about certain colours, layouts, and overall aesthetics.

Think about what styles and formats resonate most with you and how you can incorporate elements of that into your content.

I wanted to share some of my favourite photographs that I’ve taken (so far) that speak to personal interests of mine that I feel make me a better content creator.

Food photography

This simple brownie photo was taken at a food photography workshop held by food stylist Emma Wilson and food photographer Michelle Parkin.

High quality photographs are one of the keys to great content.

Near the end of the day we experimented with different set ups and this one was by far my favourite.

Chocolate brownies on a metal tray

I love the colours and rustic feel to the photograph. I must admit, I have not yet had the heart to edit this photograph as I like the raw feel of the overall image.

For me it’s proof that you don’t necessarily need high end equipment to take a professional looking photograph. I’ve been using my Nikon D3100 since high school and it has always given beautiful results.

Landscape photography

This landscape is one of my favourite photos that I’ve taken in the Tankwa Karoo. It’s quite a stark image, but I love the contrast between the blue sky and white farmhouse. I particularly like the horizontal shadow cutting across the building adding to that forlorn atmosphere.

Telling stories isn’t limited by format. It’s important to examine different media and learn from their storytelling methods and techniques.

Taken with my trusty Nikon D3100, landscape photography is one of the best kinds of photography as it gives you the chance to frame the landscape (or seascape or cityscape) in a way that’s unique to you and your style.

White house in the Tankwa Karoo

Remember: Experimentation is key when it comes to content creation! You won’t know what you (and your audience) like until you play around and test what works.