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Content Marketing

Content marketing articles to amplify your message online organically 🌱

Vibrant concert scene with a crowd raising their hands in the air. A person in the foreground forms a heart shape with their hands, while others in the audience do the same. The stage is illuminated with warm, golden lights, and a performer is seen singing in the background, slightly out of focus.

Musical branding in 4 ways

The music industry is packed with content and exploring musical branding is a fun way to see how this creative industry makes use of content and its various forms.

By Sandy Norman, 5 years21st May 2020 ago
Modern and minimalist conference room with a long white table surrounded by dark blue chairs. A small potted plant sits at the center of the table. The room features large windows allowing natural light, a blue couch with decorative pillows, a black floor lamp, and a ladder-style bookshelf against a white wall. The space has a clean and professional atmosphere.

How are South African businesses dealing with COVID-19?

COVID-19 has hit us and it has hit us hard. But in between all the negativity and crippling worry, it’s important to look at some semblance of a bright side with the creativity that is being produced by many South African businesses and brands.

By Sandy Norman, 5 years22nd April 2020 ago
A close-up of four piping bags filled with pastel-colored frosting in shades of blue, purple, pink, and yellow, arranged on a rustic white wooden surface. Each bag has a decorative metal piping tip designed for creating different icing patterns. Small, round, glossy sprinkles in pink, blue, and purple are scattered around, adding a playful touch to the scene.

How the Velvet Cake Co. makes use of the 5 step brand contact process

Brand contact refers to every touchpoint that the consumer has with the brand, whether this be a phone call, an email or a physical meeting.

By Sandy Norman, 6 years9th November 2019 ago
Close-up shot of two stacked chocolate sandwich cookies with an intricate embossed design, splashed with fresh milk. The milk creates a dynamic splash effect, with droplets and streams spreading across the cookies and background. The contrast between the dark cookies and the white milk enhances the texture and visual appeal.

4 Ways Oreo has reached integrated marketing success

Oreo is a brand that has a playful attitude and a prominent presence on social media and other digital platforms.

By Sandy Norman, 6 years9th November 2019 ago
A close-up of an assorted box of gourmet chocolates, each placed in a brown paper cup. The selection includes a white chocolate heart, a dark chocolate with a walnut topping, and various milk and dark chocolate pieces with intricate designs, nuts, and decorative patterns. The chocolates are arranged neatly in a luxurious gift box.

How successfully does Mondelēz manage their brand portfolio?

Mondelēz has an impressive brand portfolio with successful product brands associated with their name such as Cadbury, Oreo and Toblerone.

By Sandy Norman, 6 years9th November 2019 ago
Close-up of a plate filled with golden, crispy French fries and grilled chicken with a spicy, glazed coating. The chicken has a slightly charred surface and is marked with a small red flag indicating a hot spice level. The dish is served on a rustic wooden table, with another plate of similar food slightly blurred in the background.

Taking a closer look at Nando’s and its brand language

Brand identity can be described as the meaning behind a brand and what it stands for, including their values and unique selling points.

By Sandy Norman, 6 years9th November 2019 ago

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