Concepts to Content

The story that your content tells should spark an emotional response from your audience. This could be in the shape of feel-good content, humorous content, or relatable content.

Telling a story is one of the most important ingredients for great content.

People like a little personal touch to the content they engage with. If they’re able to relate, they’re more likely to share that content with friends and family.

Creating engaging content need not be complicated if you’re in tune with what your audience resonates with. At the end of the day, content should focus on building relationships with those you are speaking to – not at – and encourage them to engage with you. 

Great content tells a story

When it comes to creating great content, having a story in mind is key. Looking at the answers to 3 simple questions can help you get started on crafting your story.

1. What do you want to achieve with your story?

Find out what it is you want your content to do for you. Having an end goal in mind helps you figure out where your story should start and finish with the centre joining the two seamlessly.

2. How can your story add value?

Value is crucial. If your content doesn’t meet a customer’s needs, they will look for fulfilment elsewhere.

quote saying shape your content with value first
Shape your content with value first

3. How will you tell your story?

Find out what platform your customers are on. Different platforms have different ways to tell a story and knowing what platform you want to use is important.

These 3 questions, and their subsequent answers, can guide you towards creating great content that serves your brand and your customers.