5 South African Cookbooks Showcasing the Power of Storytelling
Let’s look at 5 South African cookbooks that have powerful visuals and storytelling elements that take their reader on a culinary journey.
(more…)
Musical Branding In 4 Ways
The music industry is packed with content and exploring musical branding is a fun way to see how this creative industry makes use of content and its various forms.
(more…)
6 Reasons The Jar Concept Helps with Creativity
A concept I thought up years ago to try spark creativity and find inspiration is The Jar Concept.
(more…)
How Are South African Businesses Dealing with COVID-19?
COVID-19 has hit us and it has hit us hard. But in between all the negativity and crippling worry, it’s important to look at some semblance of a bright side with the creativity that is being produced by many South African businesses and brands.
(more…)
How the Velvet Cake Co. Makes Use of the 5 Step Brand Contact Process
Brand contact refers to every touchpoint that the consumer has with the brand, whether this be a phone call, an email or a physical meeting.
(more…)
Taking a Closer Look at Nando’s and its Brand Language
Brand identity can be described as the meaning behind a brand and what it stands for, including their values and unique selling points.
(more…)