How can you create content that connects with your audience?
It may seem obvious, but you need to understand your ideal client on a more personal level.
By personal I don’t mean demographics. Look at more intangible characteristics such as their values.
Understand their wants
Your ideal client may not know what they need yet so try to understand what it is that they want right now.
What can you do in your content that gives them a quick win?
If they feel like you’ve helped them get something they want – right now – they’re more likely to take notice of what it is you do and how you can help them in other ways.
Understand their needs
What is it that your ideal client needs to know before working with you?
You may need to educate them with your content to let them know what you do, why it matters to them, and how you can help them reach that transformation they desire.
This can look like how-to style content and behind the scenes content for your audience to get to know you and the value you offer.
Use their language
What are they saying? How are they saying it?
Use their words to connect with them on a deeper level.
To find out the language your audience uses, you can look at competitors in your niche and see what their audience – and in turn your ideal audience – is saying and how they’re saying it.
If you have an existing audience, you can put the question forward to your audience. Ask them a few questions about what they’re struggling with or need help with and take note of the language they use when they respond.
Put down the words or phrases that come up most often and create your own audience dictionary to reference when you create content.
Understand their values
If you know what your audience values – and share those values – you’ll be able to create content that connects with your ideal clients on a more meaningful level.
Content is, after all, subjective. Begin your story with your audience in mind and they’ll follow your enthusiasm.