Editing is a crucial part of content creation.
If your message is a mess…it won’t make sense to your audience.
Always keep in mind the basics: spelling, grammar, punctuation, and formatting.
Personally, I like to write my first draft without the help of Grammarly as it gives me the space to tell the story in my voice.
When it’s time for a final check, I’ll get Grammarly’s help to spot any errors. But take what Grammarly suggests with a pinch of salt. If you disagree – keep your sentence how it is.
You know your message best, and getting too caught up in the “right” suggestions can make your copy feel generic.
Editing is an important part of the process to make sure that your unique message makes sense to your audience. A well-structured text is more likely to resonate.
Read more about writing from Molly Ovenden – an incredibly talented author – here.
Be sure to add an edit to your content creation process. Knowing what to look out for to make your message clear can also inform the writing process.
Create your own checklist of sorts: Have you included words that your audience can relate to? Are your sentences clear and concise? Is your copy formatted in a way that makes it easy to read?
Keep in mind consistency too – use the words and messages your audience expects from you to keep them engaged and connected to you.
Pro Tip: triple check your image overlay copy. Your image is what captures your audience’s attention and if there’s an error, they may not read more of what you have to say.