All of my writing in one place.

COVID-19 has hit us and it has hit us hard. But in between all the negativity and crippling worry, it’s important to look at some semblance of a bright side with the creativity that is being produced by many South African businesses and brands.

Brand contact refers to every touchpoint that the consumer has with the brand, whether this be a phone call, an email or a physical meeting.

Oreo is a brand that has a playful attitude and a prominent presence on social media and other digital platforms.

Mondelēz has an impressive brand portfolio with successful product brands associated with their name such as Cadbury, Oreo and Toblerone.

Brand identity can be described as the meaning behind a brand and what it stands for, including their values and unique selling points.