With the arrival of Spring it’s time for some (content) spring cleaning. Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content: For more details, read on! Put your ideas where you can see them Having your ideas physically in front of Read more…
As an avid reader as a child, my young mind was blown at the discovery of video games.
I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.
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Copywriting is an art form. Do you know the secret formula? The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go. A = Attention Start by grabbing your reader’s attention. A powerful hook makes Read more…
Are you a copywriter or a content writer? Copywriters sell benefit-driven ideas with words alone while content writers tell stories to form relationships and encourage engagement. Copywriting A copywriter is all about that concise, conversion-driven copy. Think ads, sales pages, and other high-converting assets in your business. You’re a copywriter if… Read more…
Editing is a crucial part of content creation.
If your message is a mess…it won’t make sense to your audience.
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How can you create content that connects with your audience?
It may seem obvious, but you need to understand your ideal client on a more personal level.
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Do you know what your brand colours mean? Here’s a quick, handy guide (explored further below) to understand some brand colour associations: Pink Pink is often associated with femininity and gentleness, but I feel like that’s an outdated connotation. Pink is empowering, femininity is powerful. Blue Blue is a soothing colour Read more…
Do you take the time to invest in yourself?
When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.
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Don’t underestimate the value of personal projects.
Expand your portfolio by showing potential clients what you love to create. If you want to do more of a certain kind of work, create more content like that!
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A little food for thought: This quote is perfect for the unsteady cook, but also applies to creating content.
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