July 2023

Copywriting is an art form. Do you know the secret formula?

The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go.

Are you a copywriter or a content writer?

Copywriters sell benefit-driven ideas with words alone while content writers tell stories to form relationships and encourage engagement.

Editing is a crucial part of content creation. If your message is a mess…it won’t make sense to your audience.

Always keep in mind the basics: spelling, grammar, punctuation, and formatting.

How can you create content that connects with your audience?

It may seem obvious, but you need to understand your ideal client on a more personal level.

Do you know what your brand colours mean?

Here’s a quick, handy guide to understand some brand colour associations.

Do you take the time to invest in yourself?

When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.

Don’t underestimate the value of personal projects.

Expand your portfolio by showing potential clients what you love to create. If you want to do more of a certain kind of work, create more content like that!

A little food for thought: This quote is perfect for the unsteady cook, but also applies to creating content.

Visual content stands out, whether a photograph, video or GIF.

The content that stands out the most – and catches the eye of your ideal audience – is the content that has the most heart and passion behind it.