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Content Marketing

Content marketing articles to amplify your message online organically 🌱

Introvertpreneur Summit 2022

Introvertpreneur Summit 2022 presentation all about amplifying your message online

I was lucky enough to be a contributor to the 2022 Introvertpreneur Summit by the incredibly talented Tara Reid.

By Sandy Norman, 4 years1st May 2022 ago

Promoting your digital product at the 2022 Rebel Boss Summit

I participated in the 2022 Rebel Boss Summit hosted by Eden Fried.

My presentation covered how to promote your digital product using only one piece of core content.

By Sandy Norman, 4 years1st March 2022 ago

Simplify your content strategy with sustainable goal setting

A simple content strategy. That’s the dream isn’t it?

Knowing exactly what to do and when to do it can save so much time and effort when it comes to creating content and putting yourself out there on the big wide web.

By Sandy Norman, 4 years23rd February 2022 ago
A smiling woman with blonde hair wearing a white blouse is recording a video using a smartphone mounted on a tripod. She appears confident and happy, looking at the camera in a well-lit room with a neutral background. The smartphone screen in the foreground displays a blurred live preview of her video recording.

How to repurpose video into an engaging digital product

Creating an engaging digital product doesn’t need to be complicated. If you’ve got loads of free content available you can repurpose it to create a valuable digital product.

By Sandy Norman, 5 years12th January 2022 ago
A neatly arranged workspace featuring a laptop, a beige notebook with a pen on top, a wooden-based lamp, a glass water bottle, and a decorative clock resting on a stack of books. A person in a white shirt is holding a smartphone, creating a modern and minimalistic office setting.

6 Ways to repurpose blog content

Repurposing content saves time by using existing content and turning it into something new that resonates with your audience.

By Sandy Norman, 5 years2nd November 2021 ago
An artist's workspace featuring a person sketching in a spiral-bound notebook with a brown cover. The desk is scattered with colorful pastels, paintbrushes, pencils, an eraser, and art supplies, with warm sunlight casting a glow over the scene.

7 Tools you can use to create content on your own

Do you have the right tools in place to help you create content?

When you’re just starting out, creating content can seem overwhelming. And you may not be able to afford to outsource it (just yet) when you’re still building your business.

By Sandy Norman, 5 years23rd March 2021 ago
A close-up of a person’s hands working on a laptop at a cluttered desk. One hand is poised over the keyboard, while the other holds a pen, suggesting note-taking or multitasking. Papers, a notebook, and a glass of water are scattered around, indicating a busy workspace. The background is softly blurred, giving the image a bright and professional feel.

3 Steps to create limitless content ideas

To make content creation easier, it’s a good idea to have the types of content you can make, the themes you can use, and your broad topics at the ready.

By Sandy Norman, 6 years13th November 2020 ago
Cozy winter scene featuring a pair of hands in soft pink fluffy sleeves holding a pastel pink cup of hot chocolate. The drink is topped with a snowflake-shaped marshmallow sprinkled with crushed peppermint. A delicate wooden stirrer rests on the edge of the cup. The background consists of a white wooden surface decorated with warm fairy lights, adding a festive and comforting ambiance.

5 South African brands showing how winter content can be done

Seasonal content is a great way to create content that resonates and engages with your audience.

By Sandy Norman, 6 years27th July 2020 ago
Minimalist workspace setup viewed from above, featuring a white desk with a gray binder, a white notepad, a black pen, and a cup of black coffee. A modern teal desk lamp, a small green succulent plant, a white keyboard, and a computer monitor add to the sleek and organized aesthetic. The setting exudes a clean, professional, and creative atmosphere.

4 Online courses that help with creating digital content

I am a big believer in upskilling your knowledge – especially when it comes to content creation.

By Sandy Norman, 6 years2nd July 2020 ago
Rustic baking scene set on a wooden table, featuring ingredients and tools for making a homemade pastry. A cutting board holds a small bowl of beaten egg with a pastry brush and cracked eggshells nearby. A colander filled with fresh apples sits in the foreground, along with a rolling pin, whisk, and a wooden spoon dusted with flour. An open vintage recipe book displaying a short pastry recipe rests beside a baking tin filled with flour.

5 South African cookbooks showcasing the power of storytelling

Let’s look at 5 South African cookbooks that have powerful visuals and storytelling elements that take their reader on a culinary journey.

By Sandy Norman, 6 years19th June 2020 ago

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