Creating your own content creation routine
How is your content creation routine going? Are you feeling overwhelmed or are you kicking ass? There’s no wrong answer here!
Content spring cleaning checklist
With the arrival of Spring it’s time for some (content) spring cleaning.
Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content!
Understanding the storyteller’s arc
As an avid reader as a child, my young mind was blown at the discovery of video games.
I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.
How to use the AIDA principle in copywriting
Copywriting is an art form. Do you know the secret formula?
The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go.
Getting to know your ideal audience
How can you create content that connects with your audience?
It may seem obvious, but you need to understand your ideal client on a more personal level.
Do you know the psychology behind your brand colours?
Do you know what your brand colours mean?
Here’s a quick, handy guide to understand some brand colour associations.
How personal development can enhance your content marketing strategy
Do you take the time to invest in yourself?
When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.
Carefree content creation for the overthinker
A little food for thought: This quote is perfect for the unsteady cook, but also applies to creating content.
How to make your visual content stand out
Visual content stands out, whether a photograph, video or GIF.
The content that stands out the most – and catches the eye of your ideal audience – is the content that has the most heart and passion behind it.
3 Questions to help you craft your brand story
The story that your content tells should spark an emotional response from your audience. This could be in the shape of feel-good content, humorous content, or relatable content.