With the arrival of Spring it’s time for some (content) spring cleaning. Here’s a summary content checklist to keep on hand to help you get to spring cleaning your content: For more details, read on! Put your ideas where you can see them Having your ideas physically in front of Read more…
As an avid reader as a child, my young mind was blown at the discovery of video games.
I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.
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Copywriting is an art form. Do you know the secret formula? The AIDA principle takes us back to basics when it comes to copywriting, but if you can visualise it in your writing, you’re good to go. A = Attention Start by grabbing your reader’s attention. A powerful hook makes Read more…
How can you create content that connects with your audience?
It may seem obvious, but you need to understand your ideal client on a more personal level.
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Do you know what your brand colours mean? Here’s a quick, handy guide (explored further below) to understand some brand colour associations: Pink Pink is often associated with femininity and gentleness, but I feel like that’s an outdated connotation. Pink is empowering, femininity is powerful. Blue Blue is a soothing colour Read more…
Do you take the time to invest in yourself?
When it comes to content creation, upskilling your creative toolkit is crucial for creating fresh and relevant content.
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A little food for thought: This quote is perfect for the unsteady cook, but also applies to creating content.
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Visual content stands out, whether a photograph, video or GIF.
The content that stands out the most – and catches the eye of your ideal audience – is the content that has the most heart and passion behind it.
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The story that your content tells should spark an emotional response from your audience. This could be in the shape of feel-good content, humorous content, or relatable content.
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With so many (often welcome) distractions, it can be helpful to have a little “Content Check In” to keep focus and find your flow again.
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