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storytelling

woman writing in a notebook

Understanding the storyteller’s arc

As an avid reader as a child, my young mind was blown at the discovery of video games.

I can’t even imagine the number of hours I spent playing Oblivion. The stories, the world, the characters, the awkward animation, it was all so magical.

By Sandy Norman, 2 years3rd August 2023 ago
girl listening to music in front of a window wearing headphones

The Storyteller’s Playlist: Musical inspiration to craft your brand story

As a storyteller you more than likely have a piece of music that you turn to when looking for content inspiration or a little pick-me-up.

By Sandy Norman, 2 years29th June 2023 ago
lady reading a book on the couch

3 Questions to help you craft your brand story

The story that your content tells should spark an emotional response from your audience. This could be in the shape of feel-good content, humorous content, or relatable content.

By Sandy Norman, 2 years26th June 2023 ago
Rustic baking scene set on a wooden table, featuring ingredients and tools for making a homemade pastry. A cutting board holds a small bowl of beaten egg with a pastry brush and cracked eggshells nearby. A colander filled with fresh apples sits in the foreground, along with a rolling pin, whisk, and a wooden spoon dusted with flour. An open vintage recipe book displaying a short pastry recipe rests beside a baking tin filled with flour.

5 South African cookbooks showcasing the power of storytelling

Let’s look at 5 South African cookbooks that have powerful visuals and storytelling elements that take their reader on a culinary journey.

By Sandy Norman, 5 years19th June 2020 ago
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